React software developers are sought after as freelancers and employees. Businesses utilize React developers for frontend development across various online platforms, including eCommerce sites and mobile apps built with the React Native framework for Android and iOS smartphones.

What you may not know is that 74.2 percent of participants use React in their everyday work. Given the number of developers using React, you might expect it to be easy to hire them.

While many developers have acquired some React code skills, the number of truly skilled and experienced React developers ready to take on ambitious commercial projects is limited. This scarcity in supply, especially relative to the high demand, creates a competitive market, emphasizing the urgency and competitiveness of the situation.

Additionally, if your business wants to hire employees, it faces additional challenges due to the attractiveness of freelancing. One reason for working on projects rather than committing to one company is the money.  Freelancers get paid more per hour.

However, as freelancers are essentially self-employed, they take on the risks and costs of a business. The hourly rate covers expenses such as insurance, accounting fees, marketing costs, and holidays, making freelancers twice as expensive to hire as employees.  But without the long-term commitment.

However, since most companies do not require full-time React developers, they are willing to budget for the higher fee. Ideally, this is your company’s position too, where the developers can be contracted on a project basis.

Tips to Attract React Developers

Much of your hiring budget will initially go towards improving your brand’s visibility.  Then, once that’s established with the React developer community, the wooing of top talent on a freelance basis can commence.

Let’s consider how your business can gain visibility and an enviable reputation with the freelance software community.

Visibility

The organization can position itself in the market to attract the right hires, and here are some actions that will steadily improve the brand’s presentation.

What do React developers know about your company? If the work done, relating to its services, products, and use of technology, is unknown to the React developers’ community, the starting point is to join their networks – online and in-person meetups where viable.

Participate in developer events, sponsor hackathons, and contribute to open-source projects. Although this may seem extreme or out of scope for your organization, it can significantly increase visibility and reputation, especially among React developers and the tech community.

Content

Write quality articles and white papers, and consider contributing to educational institutions or industry groups.

Participating in various online publications relevant to UI, web apps, and mobile apps. Commit to a regular blog and newsletter and sponsor online and onsite React events. There is a lot to do when it comes to content creation and distribution. Online, backlinks to your content will drive visibility and engagement.

Search Engine Optimization (SEO)

Enhance your job listings, offers, and all pages related to information on React development. Expect to use web analytics and A/B testing to gauge the success of content and job listings campaigns.

Hire an SEO expert who can make sure that your website and its content rank high in search engines for phrases broadly related to React development.

Social Media

Join relevant React and app development groups, as well as pages on social media sites. LinkedIn is always good for high-level networking. After establishing a presence and sharing content, you can then seek assistance with your React development projects.

Case studies

Highlight the innovative work your team is doing, especially projects that utilize cutting-edge technologies. This can be a significant draw for developers eager to work on challenging and impactful projects.

Ask questions, respond to followers’ responses. While it’s beneficial for you and the business to maintain a high social media presence, you’ll also need to encourage current employees and freelancers (if they’re willing) to share their positive experiences with their professional networks.

Personal reviews

Personal testimonials can be powerful in attracting like-minded talent. The ideal is to be approached by top talent rather than needing to ask for help. However, every organization has to do the latter at some stage. This is when your business shows its true colours.

Transparency

Be clear about job expectations, team dynamics, and company culture during the recruitment process. Transparency builds trust and helps candidates make informed decisions. This can be a key differentiator for your business and can help you attract the right talent.

Transparency in the recruitment process is crucial, as it allows candidates to understand what they can expect from the role and the company, and it helps them determine if they are a good fit for the position, whether it is a temporary or full-time role.

Active Search

In other words, active search and outbound marketing involve investment and time.  Hire a recruiter who can contact React developers directly.

• Using advanced (and premium) LinkedIn tools for recruiters makes it possible to use complex criteria to find exactly the kind of React developers you’re looking for and ensure that they actually want to be contacted.
• Taking advantage of modern screening platforms such as Codility to test your React prospects’ hard skills
• Utilizing various recruitment management tools, which function similarly to CRM software but specialize in managing relationships with React developer candidates from the moment of discovery until they are hired, lost, or turned down.

Outsourcing

Hiring freelance developers is an effective option; however, another alternative is to use a software outsourcing organization. Outsourcing your project or parts of it can power your application development, providing reassurance and confidence in your recruitment strategies.

Outsourcing can provide several benefits, including:

• Access to skilled and experienced React developers on demand
• The ability to adjust your team size based on your current demand
• The opportunity to verify the quality of your developers during online research, workshops, or interviews with the developers themselves

One thing that often scares potential clients of outsourcing vendors is that the cooperation may quickly end.  At this point, the business needs to start the search to fill the roles all over again.  There will be a disruption to the project that may impact the timeline and budget.

However, outsourcing is commonplace, especially with software development, and outsourcing companies want long-term relationships with their clients. This commitment often leads to partnerships that last for years, creating fantastic software products that meet both market and technical demands.

Final Words

When your business needs React developers, it can take the necessary action to attract them, including networking, sharing content, and hiring experts to headhunt or approach directly known top talent.

Provide resources and support for ongoing education, such as access to courses, workshops, and conferences. Demonstrating a commitment to their growth and meeting your freelancers” and employees’ compensation requirements will work in your favor as word gets out that your business isa top-rate employerrer.

Investment in your team of freelancers and employees not only attracts top talent but also helps retain them, as they will appreciate the opportunity to continuously improve their skills and knowledge.