Streaming platforms handle massive amounts of personal data every day. It\u2019s sensitive data, such as login details or payment information, so protecting it is mandatory\u2014it is not optional.<\/p>\n
The number of OTT video segment users is expected to reach 3,930.3 million by 2026 (Statista<\/a>). You\u2019d be forgiven for thinking that this market is mature; therefore, most challenges have been ironed out. Yet, not so, even with this rapid growth, viewers still face serious challenges, including exposure of IP addresses, watermark tampering, and content piracy across devices.<\/p>\n However, it\u2019s not the \u2018wild west\u2019 as OTT providers safeguard user data through encryption, secure authentication, and rigorous access controls to prevent unauthorized access or data leaks. Users can enjoy content without worrying about privacy risks.<\/p>\n Key strong OTT security<\/a> measures can also include tools like Digital Rights Management and watermarking to prevent piracy and misuse of content. Additionally, another measure that ensures both content and user information are protected is compliance<\/a>.<\/p>\n Regular audits and adherence to industry rules and laws assure users that proven security measures such as access controls, authentication, and data encryption are functioning.<\/p>\n In this article, we will learn about the strategies used to protect OTT data and the measures taken to ensure secure content delivery.<\/p>\n